The Crown Prince of Dubai unveiled the Government of Dubai’s new logo on Sunday, during the executive council’s inaugural session after its recent reconstitution.
H.H. Sheikh Hamdan granted approval for the introduction of the new logo for the Government of Dubai and the distribution of AED40 billion towards the ‘Dubai Portfolio for Public-Private Partnership’ for the period of 2024-2026 during the proceedings of the meeting.
A transition period of six months will be allocated for the government entities to adapt to the new logo. Additionally, His Highness approved the “Dubai Sandbox” project, which in its first phase will support 100 digital ventures, as well as Dubai’s “Affordable Housing Policy.”
“We have revitalised Dubai’s iconic old emblem and adopted it as the new logo for the Government of Dubai. The new logo symbolises the emirate’s visionary leadership, transformative development journey and evolution into a city of the future,” said Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai.
“The government’s identity goes beyond the logo, encompassing dedicated teams committed to serving and operating under a culture of efficiency and excellence,” he added.
AED40 billion to boost development projects
The Dubai Executive Council authorised AED40 billion for the ‘Dubai Portfolio for Public-Private Partnership’. D33 aims to align with the portfolio’s Dubai Digital Platforms oversight by the Department of Finance. The objectives include increasing government expenditure to AED700 billion, private sector development investment to AED1 trillion, and foreign direct investment to AED650 billion by 2033.
Since 2021, the portfolio has grown in value and public-private partnership initiatives. Its 30 projects in infrastructure, public transit, and urban development, valued at over AED25 billion, demonstrate private firms’ critical role in the emirate’s growth.
Affordable Housing Policy
The ‘Affordable Housing Policy’ aligns with Dubai’s 2040 Urban Master Plan, which seeks to create dynamic and healthy communities by offering various work opportunities and housing requirements.
This policy will give housing alternatives for people of all income levels. It will also enable the construction of additional worker lodgings closer to their businesses, improving their quality and assuring enough services for all residents.
As part of Dubai‘s efforts to become a top living and working destination, the strategy aims to boost social cohesion and urban growth. Policy implementation involves Dubai Municipality, the Roads and Transport Authority, the Dubai Land Department, and the Dubai Electricity and Water Authority.
Dubai Sandbox project
The ‘Dubai Sandbox’ initiative supports cutting-edge technology testing and regulation in Dubai. It supports tech ventures and government laws to stay up with technology. Economic impact, strategic impact, innovation, and applicability are the project’s four pillars to empower enterprises and improve Dubai’s business environment.
Developed with Dubai’s Department of Economy and Tourism and the Dubai Future Foundation, the initiative standardizes innovation governance and regulation. The ‘Dubai Sandbox’ project will boost Dubai start-ups, especially in technology and developing areas, by encouraging entrepreneurship and finance. It also integrates with the global innovation ecosystem to affect globally.
As part of D33’s first batch of 100 revolutionary initiatives to double the emirate’s GDP over the next decade and place Dubai as one of the world’s top three city economies, the project supports the agenda’s goal of making Dubai a major innovation hub. This encompasses AI, real estate, health-tech, and climate-change-related green technologies.
